IRS and ABC

IRS DATA and IMAGES

THE HIGHEST….

Rate of growth in rural readers among all newspapers in the state
15.0% for Sakal

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THE GREATEST….
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Rate of growth in female readers among all newspapers in the state
12.1% for Sakal

THE BIGGEST….

Rate of growth among young and young adult readers (20 – 39) among all newspapers in the state
13.9% for Sakal

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THE FASTEST….
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Rate of growth in NCCS A1 category readers among all newspapers in the state
39.2% for Sakal

THE STRONGEST….

Overall consolidated number of post-graduate readers among language newspapers in the state
2.32 Lakh with Sakal

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THE HIGHEST….
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Rate of growth in Urban Metro (15-50L Population) among language newspaper in the state
34.8% for Sakal

THE HIGHEST….

Rate of growth in male readers among language newspapers in Rural Maharashtra
10.7% for Sakal

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THE HIGHEST….:
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Rate of growth in readership among Agriculture land owners among all newspapers in Rural Maharashtra
18.8% for Sakal

THE LARGEST….

Overall consolidated number of four-wheeler owning readers among language newspapers in the state
6.90 Lakh with Sakal

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THE STURDIEST…
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Language newspaper edition in the state (Pune), across local languages and across edition cities, in terms of absolute numbers of readers
13.71 Lakh with Sakal

ABC Info

Change in number of Circulation figures of Key Publications in Jul-Dec 2104 over Jan-June 2014 (In thousands):

  • Sakal media group inclusive of Daily Sakal, Agrowon & Gomantak has the highest circulation among Marathi language publication with 14.49 Lakh copies in total, ie. 70,000 copies higher than Lokmat
  • Sakal is the leading Marathi publication in Mumbai & Pune combined with circulation of 7.4 lakh copies, while Lokmat has only 3.16 lakh copies
  • The gap between Lokmat & Daily Sakal has reduced from 90,000 copies in Jan-June 2014 to 50,000 copies in July-Dec 2014
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Edition wise change in number of Circulation figures in Jul-Dec 2014 over Jan-June 2014 (In thousands):

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  • Sakal has maintained its number one position in Pune with 6.07 lakh copies, with almost 2.5 times higher to its nearest competitors like Times of India & Pudhari
  • Sakal is ranked second in Kolhapur & Aurangabad edition with circulation of 1.95 lakh & 1.52 lakh respectively
  • Growth of Sakal over previous period was way above its most of the competitors in few editions like Mumbai (10%), Nashik (5.5%), Nagpur (4.9%), Jalgaon (4.2%) & Solapur (2.1%)